Sarah Protzman Howlett

Sarah Protzman Howlett

The Franchise Fix

QSR | January 2013 | Visit the original article online

Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also needed to attract talented, driven people in 2013.