Sarah Protzman Howlett

Sarah Protzman Howlett

Promo Market to Target: Retail

Advantages | October 2017 | Visit the original article online

For retailers scrambling to satisfy the demands of the modern shopper, the furious pace of change has left many – from big-box to boutique – scratching their heads. Malls are closing and Amazon is the scapegoat on everyone’s tongue, yet other retail outlets have survived and thrived in this age of uncertainty.

Despite some well-publicized bankruptcies and store closings this year, revenue in the retail market has remained fairly steady. According to Kiplinger, retail sales, excluding gasoline, are expected to increase 4% in 2017, following 3.8% growth in 2016...