More Teens Striving for Muscles Creates New Programming Opportunities for Health Clubs

Club Industry, February 2013

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Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs. A report published in the November issue of Pediatrics found that 91 percent of boys and 81 percent of girls among the 2,793 middle and high school-aged children surveyed were exercising more to get a more toned body.