Sarah Protzman Howlett

Sarah Protzman Howlett

More Teens Striving for Muscles Creates New Programming Opportunities for Health Clubs

Club Industry | February 2013 | Visit the original article online

Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs. A report published in the November issue of Pediatrics found that 91 percent of boys and 81 percent of girls among the 2,793 middle and high school-aged children surveyed were exercising more to get a more toned body.