Locals can drive ancillary spend at hotels

Hotel News Now, November 2015

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Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra revenue.

“It’s become a nice way to augment the slow periods,” said Kory Keith, spa director at The Ritz-Carlton Spa in Los Angeles, where locals take advantage of daylong wellness retreats and after-work pedicures and cocktails in the adjacent beauty salon....