Handy Guide to Communication in the Promo Industry

Advantages, August 2019

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Picture this: A Google search brings up a company’s Instagram handle, where a promotional products rep can, in mere minutes, follow the account, fire off a direct message and (hopefully) get a reply with an email address for the marketing department. The rep can send an email, find the company’s physical address and mail off samples, then follow up on Instagram after receipt. Should these samples leave an impression and generate an order, what follows next is a flurry of emails, texts and phone calls along every step of the process, until the client has the final product in her hands....

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